BRAINCHILD OF TWO LIFELONG DISRUPTERS
Jeff Gaspin and Jon Klein first met 20 years ago while pioneering reality television at NBC and CBS, respectively. They were ahead of the curve then, and they’ve stayed there – helping to usher in the era of online video in the 2000’s, and now turning their sights to media’s next frontier: subscription television.
Digital media enables stars to reach their biggest fans directly on a smartphone or tablet – eliminating the network, studio, and cable system middlemen. Plummeting production costs mean that subscription channels built around ultra-niche personalities and their super-fans can become highly profitable in a very short time. Glenn Beck, Louis CK, Jon Stewart, Rand Paul, and WWE, among others, have all entered this lucrative arena.
Now imagine a single platform featuring scores of these subscription TV channels, showcasing the biggest names in endless niches all the way down the long tail. A niche Netflix. Sirius for subscription television. Generating big data troves about viewer behavior. That’s TAPP.
For personalities, we supply soup-to-nuts service – creating and producing their channels, distributing them over the Web and on apps, handling the marketing, and managing the back-end technology, payment processing, and data analytics. For consumers, we’re making a fantasy come true: the chance to watch micro-channels built around their interests and their idols.
For the television industry as we know it today, it’s a major disruption. Just as reality TV and online video were when Jeff and Jon blazed those trails.